Branding for MATRIX

MATRIX, curated by Tracy Ren, centers the collective learning, healing and dreaming of artists who deviate from hegemonic norms. The exhibition is an invitation to these artists to create, heal, nourish themselves and one another, dream of prospective futures, and exhibit their works without descriptive constraints or limitations. The exhibition also invites the audience to participate in this healing and dreaming, fostering a culture of care and exchange between and across communities.

This branding utilizes the names of all exhibiting artists laid out with each letter populating a square in a grid that echoes the fluid movement of the typeface as it shifts to create new shapes and forms. Colors and textures were selected to reflect the show’s theme of unrestrained, collective dreaming of a otherworldly and unrealized future.