PROTECT YOUR WILD

Campaign Landing Page & Promotional Assets

Protect Your Wild is a Yosemite Conservancy campaign to diversify and grow the organization’s otherwise older, more affluent, white audience. At its core, the design and message emphasizes the idea that public lands are for everyone and that we are all an integral part of nature, not separate from it. 

While this design utilized existing brand colors and assets, it is a more bold, joyful expression of the tone and visual energy typical of the brand’s primary visuals.

Campaign Concept: Media Cause

Web Design & Graphic Production: Phi Tran